Search Engine Optimisation

Search engines are websites enabling people to find information, goods and services on the web. Upon entering search keywords, they are presented with a list of potentially relevant websites. The sites perceived as most relevant by the search engine, are ranked highest and listed first.

What is Search Engine Optimisation?

The way that your website is structured and worded, can have a dramatic effect on your search engine rankings.

It is incredible how many websites are still being designed without search engine optimisation being properly considered.

Graham Cole, Argon IT and Media

Search Engine Optimisation is the process of restructuring and/or rewording a website, to get improved search engine rankings.

Should this be a concern?

If you have a website, and you want people to be able to find it using search engines, then yes.

With 43% of UK households now online shopping on the Internet has never been so active. In fact it is estimated that online sales in the UK are growing 15 times faster than conventional sales. Ensure that your website is one of the first web shoppers see when looking for products or services that you can provide, is a key factor to website success.

What can we do for you?

We can provide a detailed report of your current search engine effectiveness. Based on practical tests on a number of search engines, and a study of your site structure. We will discuss the report with you, highlighting any areas where we can provide significant improvement.

At a later time, by repeating the original tests we performed for the initial report, we can demonstrate the effectiveness of any changes we have made.

Is Optimisation the end of the story?

It depends. For some businesses it may be beneficial to look further at strategies such as on-line directory listings, link exchanges, keyword purchases, or sponsorship. We can advise you whether this additional expenditure is likely to be cost effective for your type of business.

Also, for businesses that are highly dependent upon search engine rankings, we can provide an ongoing service of monitoring, and optimisation.

How do we do it?

First we identify a set of search words that are are typically used to search for the products or services offered on a website. Sometimes these words are not obvious. Where appropriate we canvass opinion internationally.

Using these search words we use a variety of search engines to see how your site compares to those of your competitors.

We do not engage in any unethical methods of trying to improve search engine rankings, as this could result in our clients' sites being barred.

We look at your type of business, we look at your competitors, we look at your links, both incoming and outgoing. We check your keywords, your content, your product descriptions.

Then experience comes into play. For best search engine performance, relevant and carefully worded text is the key, and site structure should be easy for automatic search engine spider bots to navigate.